Full Stack Digital Marketing & AI
Course Details
Fee After Discount
Fee After Discount
Course Description
3-Months Full Stack Digital Marketing Program is planned with a 1-Month internship for entire trainees by industrial & Marketing Experts having maximum experience in the Digital Marketing field, 100% Hands-On Training is included with Labs.
Course Overview
Full stack digital marketing refers to the comprehensive approach of utilizing a wide range of online marketing tactics and strategies to promote a business or brand across various digital platforms. It encompasses all aspects of digital marketing, from strategy development to execution and analysis. A full stack digital marketer is proficient in multiple areas of digital marketing and understands how to integrate these different tactics to achieve cohesive and effective marketing campaigns.
Core Components of Digital Marketing
- Search Engine Optimization (SEO):
- On-Page SEO: Optimizing content and HTML source code on a website to improve its visibility in search engine results.
- Off-Page SEO: Building backlinks and enhancing online reputation to increase search engine ranking.
Content Marketing:
- Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
- Includes blog posts, articles, infographics, videos, and ebooks.
Social Media Marketing:
- Utilizing social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to promote products or services.
- Involves content creation, community engagement, and paid advertising on social networks.
Pay-Per-Click (PPC) Advertising:
- Running paid advertising campaigns on search engines (Google Ads) and social media platforms.
- Includes search ads, display ads, and video ads.
Web Development and Design:
- Understanding basic web development with CMS (Content Management System) and design principles to create and maintain marketing-friendly websites.
- Ensures websites are user-friendly, responsive, and optimized for search engines.
Career Opportunities
Full stack digital marketers can work in diverse roles, including:
- Digital Marketing Manager
- SEO Specialist
- Content Marketing Manager
- Social Media Strategist
- PPC Analyst
- Web Development Expert
Course Outline
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Learning Outcomes
You will be able to:
- Understanding Digital Marketing Strategy
- Campaign Planning and Management:
- Technical Proficiency
- Content Creation and Management:
- Social Media Marketing
- Communication and Creativity
- Effective Communication Skills
- Creative Problem Solving
- Technical Tools and Platforms
- Proficiency in Marketing Tools
- Ethical and Legal Awareness
- Ethical Marketing Practice
- Personal and Professional Development
- Continuous Learning and Adaptation
By mastering these learning outcomes, digital marketers can effectively navigate the complexities of the digital landscape, drive business growth, and achieve measurable results.
Trainer Profile
