Event Management Program

Program Description

2-Months Event Marketing training program is planned for entire trainees by industrial & marketing experts having maximum experience in the Business & Marketing field, the YETP training program based on a practical and hands-on learning environment.

Event Management simply means planning and managing large events. The scope of an event includes several activities related to business, formal & informal gatherings, arts, sports, or family functions like the wedding or joyful events. 

A Short Description

Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.

Why Event Management is important?

From a business perspective, event management is of great importance. Creating events occasionally provides an incredible opportunity to promote one’s business. The more popular a brand is, the lesser hesitant people will be for trying out new products launched by that brand. Event management skills are, therefore, necessary for the company to get the required exposure and build a positive image of the overall company as well as any brand in particular. They not only serve as a chance for a well-established company to regain its importance by attracting an increasing number of prospective customers but also enable a budding company to cultivate a sense of interest in the common people about the products and services they offer.

Job Market of Event Management:

The industry is growing, and events are only getting better. For people who feel they have the skills to succeed in the world of events, event management makes a great career. Employment of meeting, convention, and event planners is projected to grow 8 percent from 2019 to 2029, much faster than the average for all occupations. Job opportunities should be best for candidates who have experience and a bachelor's degree in meeting and event management, hospitality, or tourism management.

You can join an event management company or a media house that specializes in event management activities. Once you have garnered ample experience you can either start working in the capacity of a freelancer or event set up your own events business.

Learning Outcomes:

After this course, the students will be able to learn,

?              Develop the skills to successfully plan, market, and implement large events as part of team.

?              Apply a variety of sound decision making, conflict resolution, and problem-solving techniques.

?              Apply the theory necessary to professionally plan, organize, and run business events.

?              Professionally and ethically manage an event.

?              Apply accounting and financial knowledge to ensure the efficient operation of an event.

?              Expand business administration skills.

?              Conduct a post-analysis as a part of a team. 


Miss Bakhtawar Nazir
YETP Master Trainer

Assistant Professor University of Home Economics || MS Educational Research & Assessment || MS Tourism & Hospitality Management Bakhtawar Nazir is an Event Manager, Master Trainer, Researcher, Tour Advisor, and Lecturer with almost 5 years’ of experience. As the information related to her academic status, she has done double graduation from the University of Punjab. As fieldwork and Event Manager, she has arranged many events in which the highlighted event is the Akcent International Concert and Qawwali Night, etc. In industry experience, she worked as a Tour Advisor in which she has explored Pakistan. She has worked as a Training Executive in Elaaf Solutions. She is currently working as an Assistant Professor at the University of Home Economics. As a Master Trainer, she has delivered training sessions of Event Management for the training institute.