Office no 12, First Floor,
IT Tower Main gulberg III, Lahore.
2-Months Event Marketing training program is planned for entire trainees by industrial & marketing experts having maximum experience in the Business & Marketing field, the YETP training program based on a practical and hands-on learning environment.
Event Management simply means planning and managing
large events. The scope of an event includes several activities related to
business, formal & informal gatherings, arts, sports, or family functions
like the wedding or joyful events.
A Short Description
Event management is the application of project
management to the creation and development of small and/or large-scale personal
or corporate events such as festivals, conferences, ceremonies, weddings,
formal parties, concerts, or conventions.
Why Event Management is important?
From a business perspective, event management is
of great importance. Creating events occasionally provides an incredible
opportunity to promote one’s business. The more popular a brand is, the lesser
hesitant people will be for trying out new products launched by that
brand. Event management skills are, therefore, necessary for the
company to get the required exposure and build a positive image of the overall
company as well as any brand in particular. They not only serve as a chance for
a well-established company to regain its importance by attracting an increasing
number of prospective customers but also enable a budding company to cultivate
a sense of interest in the common people about the products and services they
offer.
Job Market of Event Management:
The industry is growing, and events are only
getting better. For people who feel they have the skills to succeed in the
world of events, event management makes a
great career. Employment of meeting, convention, and event planners
is projected to grow 8 percent from 2019 to 2029, much faster than the average
for all occupations. Job opportunities should be best for candidates
who have experience and a bachelor's degree in meeting and event
management, hospitality, or tourism management.
You can join an event management company or a
media house that specializes in event management activities. Once you
have garnered ample experience you can either start working in the capacity of
a freelancer or event set up your own events business.
Learning Outcomes:
After this course, the students will be able to learn,
? Develop
the skills to successfully plan, market, and implement large events as part of
team.
? Apply a
variety of sound decision making, conflict resolution, and problem-solving
techniques.
? Apply
the theory necessary to professionally plan, organize, and run business events.
? Professionally
and ethically manage an event.
? Apply
accounting and financial knowledge to ensure the efficient operation of an
event.
? Expand
business administration skills.
? Conduct
a post-analysis as a part of a team.
Assistant Professor University of Home Economics || MS Educational Research & Assessment || MS Tourism & Hospitality Management Bakhtawar Nazir is an Event Manager, Master Trainer, Researcher, Tour Advisor, and Lecturer with almost 5 years’ of experience. As the information related to her academic status, she has done double graduation from the University of Punjab. As fieldwork and Event Manager, she has arranged many events in which the highlighted event is the Akcent International Concert and Qawwali Night, etc. In industry experience, she worked as a Tour Advisor in which she has explored Pakistan. She has worked as a Training Executive in Elaaf Solutions. She is currently working as an Assistant Professor at the University of Home Economics. As a Master Trainer, she has delivered training sessions of Event Management for the training institute.
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