Search Engine Optimization (SEO)

Program Description

2-Months Full Stack SEO Marketing training program is planned for entire trainees by industrial & marketing experts having maximum experience in the Marketing field, the YETP training program is based on a practical and hands-on learning environment.

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Social media marketing (SMM) is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

A Short Description

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. Social media marketing (SMM) is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Why SEO & SMM & Google Ads is important?
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. A higher ranking when someone searches a term in your industry increases your brand's visibility online. This, in turn, gives you more opportunities to convert qualified prospects into customers. These are the three main aspects of each promotional campaign. You need SEO and Adwords to funnel potential buyers easily to your website. You need social media marketing to boost awareness of your business and engage the audience.
You need to make strides towards getting your website featured high in the Google results page (SERP)—that’s where the convincing begins.

Search Engine Optimization
Social Media Marketing
Google Adwords

Job Market of Digital Marketing:

SEO specialists are marketing professionals who use research and analysis to improve a website's ranking on search engines like Google. They find the most popular and relevant keywords used in search engine queries and insert them into websites, helping search engines find those sites and display them to web users.
SEO is an excellent career choice if you're passionate about digital marketing and 'all things internet'. It's certainly a career of continual learning and development, great financial reward potential, and appeals to those with a competitive streak.

Simplification

General introduction to Search Engine Optimization (SEO) Program
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Mr. Sami

YETP Master Trainer

Mr. Sami is Social Media and Digital Marketing Expert, E-Commerce Specialist, Trainer, and Consultant. He has around 4 years of experience in the field of Marketing and specialized in Digital Marketing. He has experience in managing small budget campaigns for huge budget campaigns on social media marketing and search engine marketing. He has managed campaigns for startups, TV Channels, TV Channel Programs, Businesses, Brands (Men's Clothing, Intl. Food Chains), SME's, Celebrities, Digital Products, Educational Institutes. Google AdWords Certified. He is specialized in Social Media Marketing (Facebook, Twitter, Instagram, and LinkedIn) and Google AdWords (Search, Display, and Mobile Advertising).