Shopify & Daraz
Course Details
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Fee After Discount
Course Description
3-Months Daraz & Shopify Program is planned for entire trainees by industrial, VA Experts having maximum experience in the freelancing field, the YETP training program is based on a practical and hands-on learning environment.
Course Overview
Shopify is a leading e-commerce platform that allows individuals and businesses to create and manage their own online stores. It provides a comprehensive suite of tools to facilitate the selling of products and services over the internet. Where as, Daraz is a leading online marketplace in South Asia, particularly in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It operates similarly to Amazon, providing a platform for sellers to reach a wide customer base and for buyers to shop for a variety of products.
Core Components of Shopify & Daraz
Shopify Store Design:
- Offers customizable templates and themes to create a professional-looking online store.
- Allows for extensive customization through HTML, CSS, and Shopify’s templating language, Liquid.
Product Management:
- Simplifies the process of adding, organizing, and managing products.
- Supports multiple product variants, categories, and inventory tracking.
Payment Processing:
- Integrates with various payment gateways including Shopify Payments, PayPal, and others.
- Provides secure checkout processes and supports multiple currencies.
Sales Channels:
- Enables selling on multiple platforms such as Facebook, Instagram, Amazon, and eBay directly from the Shopify dashboard.
- Mobile app for managing the store on the go.
Order Management:
- Streamlines the process of tracking and fulfilling orders.
- Includes tools for managing shipping, taxes, and customer communication.
Marketing and SEO:
- Built-in SEO features to optimize product listings and pages.
- Tools for email marketing, social media integration, and advertising campaigns.
Analytics and Reporting:
- Provides detailed analytics and reports to monitor store performance and customer behavior.
- Integrates with Google Analytics for deeper insights.
App Ecosystem:
- Access to the Shopify App Store where users can find apps to extend the functionality of their store, such as for dropshipping, print on demand, and more.
Comparison
- Business Model: Shopify is a platform for creating and managing individual online stores, whereas Daraz is a marketplace where multiple sellers list their products for sale.
- Control: Shopify users have full control over their store’s branding, design, and customer data. In contrast, sellers on Daraz must adhere to the marketplace’s rules and share the platform with other sellers.
- Revenue Model: Shopify charges a subscription fee plus transaction fees, while Daraz typically takes a commission on sales made through the platform.
In summary, Shopify and Daraz serve different purposes within the e-commerce ecosystem. Shopify is ideal for businesses looking to build and manage their own online store, while Daraz provides a platform for sellers to reach a broad audience through a well-established marketplace.
Career Opportunities
Shopify and Daraz offer a wide range of career opportunities catering to different skills and interests. Roles at Shopify are often focused on the technical and strategic management of individual e-commerce stores, while careers at Daraz involve managing and optimizing a larger, multi-seller marketplace environment. Each platform provides unique opportunities for professionals to specialize in areas such as development, marketing, customer support, and logistics within the e-commerce sector.
Course Outline
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Learning Outcomes
Understanding of E-commerce Fundamentals:
Proficiency in Shopify Platform:
Website Design and Development:
SEO and Digital Marketing:
Customer Experience and Engagement:
Sales and Conversion Optimization:
Payment and Shipping Management:
Marketplace Dynamics and Strategies:
Seller Account Management:
Customer Service and Communication:
Marketing and Promotions:
Logistics and Order Fulfillment:
Data Analysis and Reporting:
Compliance and Regulations:
Summary
Both Shopify and Daraz offer distinct learning outcomes that equip individuals with the skills needed to succeed in different e-commerce environments. For Shopify, the focus is on building, managing, and optimizing individual online stores, requiring skills in web development, digital marketing, and customer engagement. For Daraz, the emphasis is on leveraging a marketplace platform to maximize sales, requiring knowledge of marketplace dynamics, seller tools, and logistics management. Together, these learning outcomes provide a comprehensive understanding of e-commerce operations and strategies.
Trainer Profile
Mudassir Ahmad Sandhu
E-Commerce Expert Shopify & Daraz
4+ years of experience in national and international Market as Shopify Expert.
Store Creation & Optimization | Trending Products Hunting | Product Listing | SEO | SEM
Dropshipping | Marketing consultation & Trainings.